Last updated: May 2026

Privacy Policy

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1. Introduction

This Privacy & Cookies Policy explains how Shanice Ruth | Hair, Makeup & Education (“I”, “me”, or “my”) collects, uses, and protects your personal information when you visit www.srthemakeupartist.com, make an enquiry, or book hair and makeup services.

I am committed to protecting your privacy and handling your information responsibly, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Your information will only ever be used where necessary to provide services, manage bookings, improve your experience, or meet legal obligations.

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2. Information I Collect

I may collect and process the following information:

• Contact details including your name, email address, phone number, wedding or event date, and location.

• Booking information including services requested, inspiration images, beauty preferences, allergies, sensitivities, or relevant skin or hair notes shared by you.

• Payment information processed securely through trusted third-party providers such as Stripe or PayPal. I do not store full card or payment details myself.

• Portfolio content including photographs or videos taken during appointments or weddings, where consent has been given.

• Website usage data such as pages visited, time spent on the website, and interactions with the site through cookies or analytics tools.
   

3. How Your Information Is Used

Your information may be used to:

• Respond to enquiries and manage bookings.

• Send quotations, invoices, contracts, reminders, and appointment information.

• Deliver services safely and professionally.

• Improve website performance and user experience.

• Share occasional updates, offers, education launches, or availability information where you have opted in to receive marketing communications.

• Meet legal, accounting, tax, or insurance obligations.
   

4. Lawful Basis for Processing

Under UK GDPR, I process personal data under one or more of the following lawful bases:

• Contract – to provide services you have requested or booked.

• Consent – where you have agreed to marketing communications or optional sharing of images/content.

• Legal obligation – for financial record keeping and compliance purposes.

• Legitimate interest – to manage enquiries, bookings, website functionality, and business operations effectively.
   

5. How Your Information Is Stored

Your information is stored securely using password-protected devices and trusted systems such as Dubsado, Google Workspace, Wix, and accounting software.

Reasonable steps are taken to protect your information from unauthorised access, misuse, or disclosure.

Client and booking records may be retained for up to 6 years in line with HMRC, insurance, and legal requirements, after which they are securely deleted where appropriate.
 

6. Sharing Your Information

Your personal information is never sold or shared for third-party marketing purposes.

Information may be shared only where necessary with trusted service providers such as:

• Dubsado

• Stripe

• PayPal

• Google Workspace

• Wix

• Accounting or bookkeeping software providers
   

These providers process information securely and in accordance with applicable data protection laws.

Some providers may securely process data outside of the United Kingdom. Where this occurs, appropriate safeguards are in place to ensure your information remains protected in accordance with UK GDPR requirements.
 

7. Your Rights

Under UK GDPR, you have the right to:

• Request access to the personal data I hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information where applicable.

• Withdraw consent at any time where consent is the lawful basis for processing.

• Object to or restrict certain types of processing.

• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been breached.

To exercise any of these rights, please contact:📧 sr.themakeupartist@gmail.com
 

8. Cookies

This website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and support website functionality.

You can manage or disable cookies through your browser settings at any time.

For more information, please see the Cookie Policy below.
 

9. Updates to This Policy

This policy may be updated occasionally to reflect changes in services, legal requirements, or website functionality.

The latest version will always be available on this page, alongside the updated revision date.
 

10. Contact

If you have any questions regarding this Privacy & Cookies Policy or how your information is handled, please contact:

Shanice Ruth | Hair, Makeup & Education
📧 sr.themakeupartist@gmail.com
🌐 www.srthemakeupartist.com
📍 Based in Cambridgeshire, United Kingdom
 

Cookie Policy

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1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function correctly, improve user experience, and provide information about how visitors interact with the site.

This website uses cookies to support website performance, improve functionality, and better understand visitor behaviour.

2. Types of Cookies Used
Essential Cookies

Required for the website to function properly, including navigation, booking forms, and security features.

Analytics Cookies

Used to understand how visitors interact with the website, such as which pages are visited most frequently. This may include tools such as Google Analytics.

Functionality Cookies

Allow the website to remember certain preferences or previous interactions to improve your browsing experience.

Marketing or Advertising Cookies

May be used by trusted third-party platforms such as Meta or Instagram to measure advertising performance or personalise content, where applicable.

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3. Managing Cookies

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You can choose to accept, decline, or delete cookies through your browser settings.

Most browsers automatically accept cookies, but settings can usually be adjusted if preferred.

Please note that disabling cookies may affect the functionality of certain parts of the website.

Helpful browser guides:

• Google Chrome

• Safari

• Microsoft Edge

• Firefox
   

4. Updates to This Policy

This Cookie Policy may be updated periodically to reflect website changes, legal requirements, or updates to third-party tools and services.

The latest version will always be available on this page.
 

5. Contact

If you have any questions regarding this Cookie Policy, please contact:

Shanice Ruth | Hair, Makeup & Education
📧 sr.themakeupartist@gmail.com
🌐 www.srthemakeupartist.com